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The History of Ugg Boots


Sunday, September 27th, 2009

“We always called them Uggs, Smith says, “long before it was a trademarked brand.” Brian Smith, Founder UGG Holdings, Inc. Los Angeles Magazine October 1st, 2001
By the 1970s, in Perth, the largest city on Australia’s West Coast, UGG Ultra Tall Boots were being manufactured by several small companies in the area. Perth has much the same climate as Southern California and is also a haven for surfers, whom Aussies call “surfies.”
Today the UGG Ultra Tall Sheepskin Boots “secret” is out. You’ll find these versatile boots to be in fashion on beaches from San Diego to Santa Cruz and in ski resorts from Tahoe to Vail. And today, you don’t have to “know someone” in Australia who will send you a pair, since there are now a number of companies importing boots of this type. But, if you want the genuine article, you do have to know what you’re looking for because, no matter how they spell it — Fsashion Ugg Boots — there are several importers with look-alike products that fall short of being the real thing.

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